Wieden+Kennedy has its own Bible: the wiedenisms - quotes full of wisdom that guide all of the wiedeners’ work. “Walk in stupid every morning”, “Ideas come first” and “Don’t act big” sounded pretty clear to us. But “No sharp stuff” was so enigmatic that we decided to give our very own interpretation: “If fighting is part of our routine, let's do it. But may the only sharp stuff in this fight be our ideas".
Role: Creative Director
