Captura de Tela 2020-02-27 às 17.38.54.png

Caboré_Newbies

Caboré is a brazilian advertising prize that awards ad people for their long and relevant work in the industry. In other words, Caboré's trophy (which has the format of an owl) is one of the few awards that newbies will never win - unless they work really really really hard.

Role: Creative Director

ACIDO.jpg

She: Let's use VR with NFC and AI. / He: Ok, But which is the idea? / Work hard, newbies, work hard.

CHOQUE.jpg

Young man: I need an intern to help me. / Old man: But you're the intern. / Work hard, newbies, work hard.

CORACAO.jpg

Girl: My first bra? I don't know this one. Is it from this year? Note: First bra is the name of a classical brazilian ad. / Work hard, newbies, work hard.

FOGO.jpg

Young men: My first job on the street. I'm about to become senior. / Work hard, newbies, work hard.

SERINGA.jpg

Old man: Could you send me the memo of the meeting? / Young girl: But you didn't ask me to write it. / Work hard, newbies, work hard.