During the strongest sanitary crisis of our generation, many lives were threathned. But one group of people was specially in danger: the indigenous. With a more fragile health and less access to hospitals, they were naturally more exposed. If that wasn’t enough, they also had to face illegal miners invading their lands and bringing Covid-19 to them – a movement largelly supported by brazilian President Jair Bolsonaro. So, we launched a very straight to the point campaign.
Role: Creative Director